diff --git a/README.md b/README.md
index a9aa4cb..66c07bc 100644
--- a/README.md
+++ b/README.md
@@ -1,12 +1,14 @@
-# Python 后端服务器
+# AdCloud Server
 
-使用 FastAPI 开发，依赖和虚拟环境统一由 **uv** 管理。
+面向开发者和 coding agent 的广告云埋点与广告推送后端。使用 FastAPI 开发，依赖和虚拟环境统一由 **uv** 管理。
+
+当前为开发脚手架，提供健康检查与 API 文档；埋点与广告推送功能待实现。
 
 ## 开发
 
 ```sh
 uv sync
-uv run uvicorn backend_server.main:app --reload --host 127.0.0.1 --port 8000
+uv run uvicorn adcloud_server.main:app --reload --host 127.0.0.1 --port 8000
 ```
 
 - 健康检查：`http://localhost:8000/health`
@@ -17,7 +19,7 @@ uv run uvicorn backend_server.main:app --reload --host 127.0.0.1 --port 8000
 通过环境变量配置逗号分隔的允许来源：
 
 ```sh
-CORS_ORIGINS=https://your-frontend.example uv run uvicorn backend_server.main:app
+CORS_ORIGINS=https://your-frontend.example uv run uvicorn adcloud_server.main:app
 ```
 
 ## 检查
diff --git a/pyproject.toml b/pyproject.toml
index 81f50dc..ef14bad 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -1,7 +1,7 @@
 [project]
-name = "entroia-backend-server"
+name = "adcloud-server"
 version = "0.1.0"
-description = "Python backend for the Entroia React SDK"
+description = "AdCloud tracking and ad delivery backend for developers and coding agents"
 readme = "README.md"
 requires-python = ">=3.12"
 dependencies = ["fastapi>=0.115,<1", "uvicorn>=0.30,<1"]
@@ -14,7 +14,7 @@ requires = ["hatchling"]
 build-backend = "hatchling.build"
 
 [tool.hatch.build.targets.wheel]
-packages = ["src/backend_server"]
+packages = ["src/adcloud_server"]
 
 [tool.pytest.ini_options]
 testpaths = ["tests"]
diff --git a/src/backend_server/__init__.py b/src/adcloud_server/__init__.py
similarity index 100%
rename from src/backend_server/__init__.py
rename to src/adcloud_server/__init__.py
diff --git a/src/backend_server/main.py b/src/adcloud_server/main.py
similarity index 91%
rename from src/backend_server/main.py
rename to src/adcloud_server/main.py
index 63db0ec..f626b85 100644
--- a/src/backend_server/main.py
+++ b/src/adcloud_server/main.py
@@ -5,7 +5,7 @@ from fastapi import FastAPI
 from fastapi.middleware.cors import CORSMiddleware
 from pydantic import BaseModel
 
-app = FastAPI(title="Entroia Backend", version="0.1.0")
+app = FastAPI(title="AdCloud Server", version="0.1.0")
 app.add_middleware(
     CORSMiddleware,
     allow_origins=[
diff --git a/tests/test_health.py b/tests/test_health.py
index 738e09d..94d6dea 100644
--- a/tests/test_health.py
+++ b/tests/test_health.py
@@ -1,6 +1,6 @@
 from fastapi.testclient import TestClient
 
-from backend_server.main import app
+from adcloud_server.main import app
 
 client = TestClient(app)
 
diff --git a/uv.lock b/uv.lock
index 4572ce3..802a24a 100644
--- a/uv.lock
+++ b/uv.lock
@@ -61,7 +61,7 @@ wheels = [
 ]
 
 [[package]]
-name = "entroia-backend-server"
+name = "adcloud-server"
 version = "0.1.0"
 source = { editable = "." }
 dependencies = [